Slate
Slate is a global investment and asset management firm with a focus on real estate properties and development. A collaborative and entrepreneurial team, Slate sees the market in a different way, creating value through assets that others may overlook.
At a turning point in their growth, Slate invested in a new brand strategy and wanted to signal change through a refreshed identity that would give them the look and feel of a trusted and established leader while, at the same time, helping them to stand out as a category disruptor.