![EVERY-FLAVOUR[1].gif](https://images.squarespace-cdn.com/content/v1/5a655c364c0dbf1ef5c9727a/1572804291455-P7MR22DXTXPEDISHSH2M/EVERY-FLAVOUR%5B1%5D.gif)
![FLUTES[1].gif](https://images.squarespace-cdn.com/content/v1/5a655c364c0dbf1ef5c9727a/1572805365074-NV95HDSWRCY945KFEQVY/FLUTES%5B1%5D.gif)
LCBO Pride
The LCBO (Ontario’s crown corporation that retails and distributes alcohol in Ontario) wanted to take their voice further and partner with Pride Toronto for their 2019 Pride campaign. We were challenged with developing a campaign that would represent where we are with equality in Canada, but also touch on where we have yet to go. By using simple linework and pairing it with saturated colour blocking we were able to keep the message of Pride in the foreground. 100% of the proceeds from every tote bag sold went towards the Women’s College Hospital in Toronto, one of the only hospitals in Canada that offer gender reassignment surgery.